Our words carry weight, and so does our typography. The size, font and style of typeface we choose is one of the most recognizable aspects of the WVU brand. It can reinforce our bold and inspirational voice, or back up a smart and insightful idea. The following will help you decide how to match type with message. 


Helvetica Neue   
Helvetica Neue
Iowan
Iowan Old Style

Our main typeface is Helvetica Neue.  It can be used in all instances, including subheads and body copy. When using Helvetica Neue Condensed Black, use it in all caps and only for headlines.   

Alternate Font: When Helvetica Neue is not available, use Helvetica as a suitable replacement. 

Our secondary typeface is Iowan Old Style.  Like Helvetica Neue, Iowan Old Style is compelling enough for headlines, and legible enough for large amounts of smaller copy.   

Alternate Font: When Iowan Old Style is not available, Times New Roman is a suitable replacement. 

Bold to Traditional

Helvetica
Neue
Condensed
Black

Helvetica Neue Condensed Black is our primary typeface for headlines, and should always be set in all caps. Do not use Helvetica Condensed Black for anything other than headlines.

Helvetica Neue Regular

Helvetica Neue Regular and Helvetica Bold can be used in all instances, including subheads and body copy.

Helvetica Neue Light

Helvetica Neue Light should not be reversed out onto color or photography to ensure legibility.

Iowan Old Style

Iowan Old Style should be used for more formal or academic communications. In cases of complex hierarchies, Iowan Old Style can be combined with Helvetica. Like Helvetica, Iowan Old Style is compelling enough for headlines, and legible enough for large amounts of smaller copy.

Purchasing Options

Helvetica can be purchased from Adobe.com.

Helvetica Roman
Price: $35.00

Helvetica Neue Std Condensed 3
Price: $149.00
Includes: Light, Light Oblique, Medium, Medium Oblique, Heavy and Heavy Oblique

Helvetica Neue Std 3
Price: $149.00
Includes: Light, Light Oblique, Medium, Medium Oblique, Heavy and Heavy Oblique

Iowan Old Style BT font can be purchased from Myfonts.com

Iowan Old Style BT
Roman, Italic, Bold, and Bold Italic
Price: $39.00 per font
Total: $156.00

Type Hierarchy

Picking the appropriate typeface is just the beginning. Setting the proper hierarchy and combining font weights both play a significant role in making sure our type speaks loud and clear. 

Headlines using Helvetica Condensed Bold should always be set in all caps. 

All type, from headlines to body copy, should be left aligned, unjustified, with hyphenation turned off. 

Helvetica and Iowan Old Style may be combined within the same composition, but should not be combined within the same headline, subhead, or body text. 

Letro
Cuas
Volor

Headline
Helvetica Neue Condensed Black
Size: 82pt, Leading: 66pt.
Kerning: Optical

Cate et que voluptiossim vide od que pre, omnimusti apitae voloreiciis nonseniat. 

Sub-headline
Helvetica Bold
Size: 24pt, Leading: 26pt.
Kerning: Metrics

Volum explantent 

Title
Iowan Old Style Roman
Size: 24pt, Leading: 28pt.
Kerning: Metrics

Atio quias restiat volessitio tem as molorendam nimporeped quae nobis non rerere nonesti ut volor susa id quas eatin conseni mperum volupta quunti con eicimolore doloratur autem ium que volentor. Igendae natis ipsa di voluptatem di rem quibus ipsumet videliquam, omnimus. Ad quost eum reped mo incipsam, non esequatentia ipsam sus aut et pratinvenis dellabo. Nam, sequas dendunti tem volor aperum qui. 

Body Copy
Helvetica Regular
Size: 10pt, Leading: 15pt.
Kerning: Metrics

Cate et que voluptiossim vide od que pre, omnimusti apitae voloreiciis nonseniat. Ut ommodigeni tem illabo. Nem autemquis comnis et alia alitasp itatia il ex experire. 

Caption
Iowan Old Style Roman
Size: 8pt, Leading: 11pt.
Kerning: Metrics