The information we share is our message. How we say it is our voice. It is made
up of the words we choose and the pace and tone with which we put those words
together. It makes our content more emotional, approachable and memorable.
These six personality traits drive the voice and image of our entire brand.
Resourceful and entrepreneurial, proactively forging new opportunities
A legacy as a fiercely loyal, spirited community
Cutting-edge and relevant, focused on staying ahead
Hardworking and determined, undaunted by obstacles
Unpretentious and real, with a true sense of self
Selfless and dedicated to the community, supporting each other and those