Perhaps our brand’s most impactful first is its first impression. WVU’s graphic language sets the tone for how people see us initially, and how they will recognize us moving forward. It consists of type, photos, graphic elements and color. More importantly, it is the culmination of how all these pieces work together to strengthen our overall brand message. 


Photography should match our messaging, and it should always feel authentically WVU.

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Our colors help identify us at a glance and set the tone for our communications.

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Visual elements help communicate our brand and draw attention to important messages.

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Our words carry weight, and so does our typography.

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