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The University’s Name
Use “West Virginia University” in the first reference, and “WVU” after that. The phrase “the University” may be used for variation. Note that “University” is always capitalized in a direct reference to WVU. In some cases — sports, for example — it is appropriate to use "West Virginia" when referring to WVU.
Examples: Many WVU students work part-time, but the University also offers financial aid. The West Virginia basketball team beat Kentucky.