Our positioning is an articulation of our unique role and how we want to be thought of in the minds of our most important audiences. It’s meant to both inspire our brand and serve as the most concise depiction of what WVU stands for. 

Messaging Diagram

This is how the key messages sound as a single statement:


At West Virginia University, we relentlessly pursue world-changing discovery and innovation, academic engagement and excellence,


so that we are the economic and social engine for our state.


We do it with what we call RUGGED DETERMINATION.