Our colors say a lot about who we are. They help identify us at a glance, and set the tone for our communications, from bold and powerful, to inspirational and passionate. 

Primary Palette

PMS 124 C
CMYK0, 30, 100, 5
RGB234, 170, 0
WEB#EAAA00
PMS 295 C
CMYK100, 69, 8, 54
RGB0, 40, 85
WEB#002855

Instantly recognizable as West Virginia University, our core colors should dominate all communications, including: 

  • Publication Covers
  • Website pages
  • Billboards
  • Digital and print advertisements
  • Formal invitations
  • Recruitment materials

Neutral Palette

Black
CMYK0, 0, 0, 100
RGB44, 42, 41
WEB#2C2A29
PMS 432 C
CMYK65, 43, 26, 78
RGB51, 63, 72
WEB#333F48
PMS 429 C
CMYK21, 11, 9, 23
RGB162, 170, 173
WEB#A2AAAD
PMS Warm Gray 11
CMYK26, 36, 38, 68
RGB110, 98, 89
WEB#6E6259
PMS Warm Gray 7
CMYK16, 23, 23, 44
RGB150, 140, 131
WEB#968C83
PMS Warm Gray 3
CMYK9, 11, 13, 20
RGB191, 184, 175
WEB#BFB8AF

Our neutral palette is a perfect complement to our primary colors, and can also appear separate from the primary palette in specific instances, including:

  • Non-recruitment materials
  • Internal communications 
  • Interior pages of University publications (including brochures and magazines)

Accent Palette

PMS 286 C
CMYK100, 75, 0, 0
RGB0, 51, 160
WEB#0033A0
PMS 300 C
CMYK99, 50, 0, 0
RGB0, 94, 184
WEB#005EB8
PMS 629 C
CMYK36, 0, 9, 0
RGB155, 211, 221
WEB#9BD3DD
PMS 7554 C
CMYK37, 53, 68, 81
RGB75, 61, 42
WEB#4B3D2A
PMS 7557 C
CMYK11, 31, 100, 37
RGB159, 125, 35
WEB#9F7D23
PMS 144 C
CMYK0, 51, 100, 0
RGB237, 139, 0
WEB#ED8B00
PMS 7476 C
CMYK89, 22, 34, 65
RGB13, 82, 87
WEB#0D5257
PMS 5625 C
CMYK46, 18, 44, 37
RGB112, 133, 115
WEB#708573
PMS 558 C
CMYK36, 3, 28, 4
RGB154, 190, 170
WEB#9ABEAA
PMS 180 C
CMYK3, 91, 86, 12
RGB190, 58, 52
WEB#BE3A34
PMS 166 C
CMYK0, 76, 100, 0
RGB227, 82, 5
WEB#E35205
PMS 115 C
CMYK0, 6, 87, 0
RGB253, 218, 36
WEB#FDDA24

Our secondary palette adds balance and flexibility to our communications, while keeping the brand fresh for internal audiences. They are generally intended to accent our primary palette, and should only appear separate from WVU’s gold and blue in particular communications, such as:

  • Non-recruitment materials
  • Interior pages of publications
  • Internal communications

Color Proportion

Color Proportions

To consistently achieve the right balance of color throughout our communications, refer to the color wheel above for proper proportions. It’s not a precise mathematical system, but this chart should provide an idea of relative use. 

Gradients

Our gradient palette can add depth or variety to our communications.