We want audiences to connect with our brand in a personal way, and that means talking more like a person (go figure). By carefully selecting our words, and phrasing them within a consistent, deliberate writing style, the Mountaineer personality comes to life. 

Personality

Six personality traits drive the voice and image of our brand.

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Flexibility

To bring tagline alive in headlines, without beating the phrase itself to death, we’ve created a few guidelines for communicating the essence of our brand.

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Getting It Right

Keep these tips in mind to make sure we’re all writing in the same voice.

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Style Guide

Standards for consistent spelling, punctuation and use of WVU-related words and expressions.

View Style Guide

Statements and Rankings

View Statements and Rankings